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what's the story?
Titleist is considered the largest and most played golf ball in
the world. Taking into consideration their existing packaging and
competitors, the branding for golf balls seem to follow a
consistent style. Strongly relying on player performance and
optimization, technology integration. Personally the packaging
feels as if it’s straying from it’s original routes—the game of
golf itself. My goal was to try and capture the true essence and
experience that embodies the origin of the sport itself.
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Closer Look.
Keeping the abstract illustrations organic and human, each visual
represents a different golf course. One of them being from my
hometown.
