Keira Schick | Morpho Magazine Editorial Project

Editorial Design | Logo

2024

what is it?

Titleist is considered the largest and most played golf ball in the world. Taking into consideration their existing packaging and competitors, the branding for golf balls seem to follow a consistent style. Strongly relying on player performance and optimization, technology integration. Personally the packaging feels as if it’s straying from it’s original routes--the game of golf itself. My goal was to try and capture the true essence and experience that embodies the origin of the sport itself.